Tag Archives: americans for the arts

Colleen Cook Renaissance Theatre

Journey to a Career in Arts Marketing

By Audra DeLaney

You have to wonder to yourself sometimes, “who is the person who runs the Renaissance social media?”  Well, this person is the same person who’s name you see in the top left corner of most of our blogs and who is asks all the questions to interviewees during podcasts. Marketing and Communications Director Colleen Cook is an innovative digital marketer,  invested wife and mother, and someone who is constantly thinking about how to improve herself and the world around her.

Colleen’s path to a career in arts marketing was a little different than most. She received her undergraduate degree in Music Education from Ashland University. After graduation, she took up a job as a music teacher in an Ohio school district. Following that, she chose to pursue a master’s degree in Voice Pedagogy from Shenandoah Conservatory near Washington D.C. in Winchester, VA. She always had a nack for arts management, but didn’t know one could obtain a degree in it.

“A friend said to me why aren’t you doing a masters in Arts Management?” Colleen said. “I responded that I hadn’t even heard of the field!”

After speaking with the advisor to those pursuing degrees in arts management, Colleen chose to add a Master of Science in Arts Management to her course load and was able to get an on campus internship that helped her hone her skills. She then interned for Americans for The Arts, a nonprofit based in Washington D.C. who’s mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Colleen was placed in the Leadership Alliances department where she assisted the organization with their artist committee, administration for the National Arts Awards, the Nancy Hanks lecture and dinner for Arts Advocacy Day, and several development-related tasks.

“When successful artists and celebrities come to D.C. to testify on behalf of the NEA, or to do anything pro-arts, this is the department they go through,” Colleen said. “I was fortunate to meet a number of well known arts leaders through this internship, and I learned a lot about how a successful national-level nonprofit does business.”

Colleen said her internship with Americans for The Arts helped her learn how to do things the right way in the field of development because Americans for The Arts has to works with some of the biggest philanthropists in the United States. The experience taught her the ins and outs of the fundraising process she may not otherwise have learned.

After concluding her internship, a friend who was performing at the Renaissance at the time reached out to her about an open Assistant Development Director position. She and her husband had talked about wanting to move back to this area, and Colleen knew the Renaissance Theatre would be a good fit for her. She still had classes left to finish, but interviewed for the job anyway. She got it, and moved back two weeks later. The next year, Colleen became the Development Director and helped to reorganize the development practices at the Renaissance. After three years in that role, she made a lateral move to work as the Director of Marketing and Communications, having thoroughly enjoyed being able to tell the story of the Renaissance through her role in Development.

Meetings with various individuals are also a part of Colleen’s schedule, as is working closely with Assistant Director of Marketing and Graphic Designer Steven Au on the numerous print and digital ads the Renaissance runs for each show. Colleen develops the marketing plan for each show, partners with numerous media outlets, creates the majority of the written content the Renaissance produces, which includes web management, news releases, social media management, and numerous print pieces.

 

“I love that my job allows me to be creative and productive each day. We work with some of the most incredible people in our region at the Renaissance and I feel so grateful to have built relationships with so many brilliant and hardworking leaders here. It’s my pleasure to tell the Renaissance’s story each day,” she shares.

Save the NEA

Arts, Jobs, and the Economy

by Colleen Cook 

It’s easy to think of the arts and entertainment as something that happens when you’re not working. After all, the “weekend” as we know it was birthed out of the Industrial Revolution when suddenly workers had time off and expendable income to spend on entertainment. This spurred on expansion of Vaudeville circuits throughout the country, followed by cinemas, and later performing arts centers. So, it makes sense that we separate the way we think about “jobs” and the “arts,” but in reality the arts are an incredibly effective economic driver.

“While America is in a time of deep political division, there is little disagreement about the importance of supporting jobs and strengthening the economy. Research by the U.S. Bureau of Economic Analysis (BEA) shows that the nonprofit and for-profit arts is a $730 billion industry that directly employs 4.8 million arts workers. This represents 4.2 percent of the nation’s GDP—a larger share of the economy than transportation, tourism, and agriculture. Arts organizations are resilient and entrepreneurial businesses. They employ people locally, purchase goods and services from within their communities, and market and promote their regions. Arts businesses are rooted locally. These are jobs that cannot be shipped overseas.” – Americans for the Arts, Statement on Arts, Jobs, and the Economy

There’s been a lot of conversation about the importance of the arts, since President Trump announced his plans to eliminate the National Endowment for the Arts from the federal budget. It’s easy for us to talk about the intrinsic, personal benefits of the arts – we could have that conversation all day long, every day. But, decisions about federal spending aren’t necessarily viewed through the lens of how meaningful the results of that funding are, they’re viewed through the economic return of that federal investment. When we have that conversation, it’s evident that federal arts funding has an remarkable impact on the economy:

Arts & Economic Prosperity IV, Americans for the Arts

Economic Impact of the Nonprofit Arts & Culture, “Arts & Economic Prosperity IV,” Americans for the Arts

“The National Endowment for the Arts (NEA) is the largest national funder of nonprofit arts organizations in America. Every $1 of NEA funding leverages $9 in private and public dollars and fuels a dynamic cultural economy and generates millions of American jobs. A pennies per capita annual investment has helped to leverage a nonprofit arts industry of almost 100,000 organizations strong serving millions of citizens in every part of America. Nonprofit arts organizations and their audiences today generate $135 billion of economic activity that supports 4.1 million arts and non-arts jobs throughout their communities.”- Americans for the Arts, Statement on Arts, Jobs, and the Economy

The NEA funds the arts in all 50 states, and Ohio is the second-highest recipient of that funding. The NEA’s entire budget is just 0.004% of the entire National Budget, with an incredibly high return on investment. We as a country can’t afford to lose that investment in our country’s arts and culture. Arts = jobs, period. If you would like to take action, here’s a simple way to do so.

Read the full Americans for the Arts, Statement on Arts, Jobs, and the Economy here, and check out their Arts & Economic Prosperity IV study as well.